General Mills began Box Tops for Education to help support education and benefit America’s schools in 1996. At that time, Box Tops were only available on select Big G cereals, such as Cheerios™, Total™ and Lucky Charms™.
The program was a huge success and it soon expanded across the nation and to other General Mills products. By 1998, more than 30,000 schools were clipping Box Tops and earning cash to buy the things they needed: books, computers, playground equipment and more.
The Box Tops for Education™ program includes brands such as Pillsbury™, Old El Paso™ and Green Giant™. In 2006, non-food brands began to participate. Now families can clip Box Tops from Ziploc®, Hefty®, Kleenex® and Scott® products, too.
So, help your school! Start clipping Box Tops and bring them to the school. The school sends them in and General Mills sends the school a check. It’s that easy.