Boxtops for Education

Box Tops is changing to fit today’s families. The new and improved Box Tops mobile app uses state-of-the-art technology to scan your store receipt, find participating products and instantly add Box Tops to your school’s earnings online.

General Mills began Box Tops for Education to help support education and benefit America’s schools in 1996. At that time, Box Tops were only available on select Big G cereals, such as Cheerios™, Total™ and Lucky Charms™.

The program was a huge success and it soon expanded across the nation and to other General Mills products. By 1998, more than 30,000 schools were clipping Box Tops and earning cash to buy the things they needed: books, computers, playground equipment and more.

The Box Tops for Education™ program includes brands such as Pillsbury™, Old El Paso™ and Green Giant™. In 2006, non-food brands began to participate. Now families can clip Box Tops from Ziploc®, Hefty®, Kleenex® and Scott® products, too.